While the commercial real estate industry moves at a traditionally measured pace, Bright Spaces is accelerating digital transformation through their comprehensive leasing platform. By creating digital twins of commercial spaces that integrate exterior plans, interior configurations, and intelligent data, they’re reshaping how properties are marketed and leased.
Unfair Advantage: How KFactory is Bridging Manufacturing’s Digital Divide
While Industry 4.0 promises a future of fully automated smart factories, the reality of manufacturing today remains tied to paper processes and Excel sheets. KFactory bridges this gap with an innovative approach: combining deep industry expertise with AI-driven Virtual Engineers to transform traditional manufacturing operations.
Unfair Advantage: How Sales Partner is Redefining Automotive Retail
In the automotive retail space, where digitalization is often seen as a series of incremental updates, Sales Partner took a radically different approach. By building an API-first platform that seamlessly integrates AI with physical operations, they’re transforming how dealerships sell cars—reducing the entire sales process from days to minutes.
Insights from 15 years of building Romania’s startup ecosystem: Bogdan Iordache
For this episode of “Sweat, Tears and Equity”, Sorin Bădulescu sat down with Bogdan Iordache, General Partner of Underline Ventures and founder of How to Web, one of the leading startup conferences in Eastern Europe. Based on his 15-year journey of building the Romanian ecosystem, he shared his insights on the cultural differences that shape the startup landscape in Eastern Europe versus the West, the importance of being customer-centric, and the challenges faced by founders in the region.
Crazy enough to succeed: Inside the mind of Grégoire Vigroux
For the fifth episode of the “Sweat, Tears and Equity” podcast, our host, Sorin Bădulescu sat down with Ciprian Cazacu, the CEO and co-founder of EasySales – a “no code” platform that integrates important eCommerce systems in one place, used by all online merchants who want to be present on multiple marketplaces.
In this article, we cover three of the most interesting insights that Ciprian shared regarding teams, management, the ever-evolving nature of SaaS, and the many paradoxes regarding Romanian founders and the Eastern European region in genera
Mixing family & business, SaaS, and the paradox of Romanian founders
For the fifth episode of the “Sweat, Tears and Equity” podcast, our host, Sorin Bădulescu sat down with Ciprian Cazacu, the CEO and co-founder of EasySales – a “no code” platform that integrates important eCommerce systems in one place, used by all online merchants who want to be present on multiple marketplaces.
In this article, we cover three of the most interesting insights that Ciprian shared regarding teams, management, the ever-evolving nature of SaaS, and the many paradoxes regarding Romanian founders and the Eastern European region in genera
How to solve your customer’s biggest problems with a powerful yet simple solution
For the fourth episode of the “Sweat, Tears and Equity” podcast, our host, Sorin Bădulescu sat down with Felicia and Sorin Bârsan, the co-founders of Sales Partner, an all-in-one, API-based solution for the automotive industry —from manufacturers to importers, to dealerships, and then to the end user.
In this article, we cover three of the most interesting insights they shared regarding the automotive industry, their approach to discovering their customers’ biggest pain points, and their 3T philosophy, which focuses on aligning three key elements for building successful products.
How AI is giving fans a voice and streamlining music production, lessons from Marius Moga
In this episode of “Sweat, Tears, and Equity,” our host Sorin Bădulescu engages in a conversation with Marius Moga, co-founder of Revocalize AI. Marius, a renowned music producer, shares his transition into the tech world and the vision behind Revocalize AI.
Discussing Gen Z founders, sustainability, and start-up studios, with Luca Știrbăț
In the latest episode of “Sweat, Tears, and Equity,” our host, Sorin Badulescu sits down with Luca Știrbăț, CEO of Creative Motion and ReaktorX. Luca opens up about his journey from high school robotics competitions to leading a Bucharest startup studio. However, the real heart of the conversation lies in his insights on the Gen Z entrepreneurial spirit.
3 crucial lessons from Bogdan Nicoară’s founder journey
Bogdan Nicoara, CEO and founder of Bright Spaces has navigated the founder’s journey with remarkable resilience ant griy. From his early days of entrepreneurship in high school to leading a tech startup in the competitive real estate market, Bogdan’s journey was an interesting one, to say the least. In a candid discussion on the “Sweat, Tears, and Equity” podcast, he divulges three crucial lessons every founder should learn. These insights highlight the founder’s multifaceted role and offer a roadmap for navigating the startup ecosystem with agility and foresight.










