Why we invested in Sales Partner

The problem

The journey of selling a car is riddled with disconnected systems and operations, spanning from the manufacturer to the end customer. This fragmented process results in redundant work, wasted time, and financial losses for dealers, not to mention a high degree of inaccuracy.

The solution

Sales Partner is not just another platform; it’s a holistic digital transformation solution tailor-made for the automotive industry. From lead generation to after-sales, it’s got it all covered.

Key benefits for dealerships:

  1. Seamless interconnection and merging of processes and IT solutions.
  2. Complete digital transformation: from paperwork to approvals, ensuring sales teams focus solely on delivering customer value.
  3. Real-time, quality information for management to make swift decisions.

Unique traits of Sales Partner

  • User-friendly interface.
  • Always one step ahead of industry changes.
  • Comprehensive, ensuring seamless implementation.

Impressive results:

  • A whopping 95% reduction in time for a sales case.
  • A minimum of 10% margin improvement within just three months of implementation.
  • A 360-degree overview of the entire sales process.
  • Precise ROI tracking for each marketing channel.
  • Cost optimization by integrating Finance, Operations, Sales, and Management on a single platform.

The Market Landscape: Challenges and Opportunities

The traditional automotive sales model is under threat. Independent dealers, once the backbone of OEMs’ new car sales revenues, are now grappling with a myriad of challenges, from reduced margins due to online competition to shifting customer expectations and the rise of the sharing economy.

The COVID-19 pandemic has further exacerbated these challenges, bringing a decade of expansion in the global automotive industry to a sudden halt. With sales plummeting and job cuts looming, the need for a solution like Sales Partner has never been more evident.

However, it’s not all doom and gloom. The benefits of CRM for the automobile industry are manifold, from capturing new leads to enhancing customer service. And with today’s cars rapidly transforming from hardware-defined to software-defined platforms, the potential for innovation is immense.

Why now?

The automotive industry is not just about cars; it’s an economic powerhouse. With links to sectors like steel, chemicals, and textiles, and accounting for over 7% of EU GDP, its impact is far-reaching. Moreover, the industry employs around 13.8 million people in the EU alone.

With 80% of the sector’s growth expected to occur outside the EU, there’s a pressing need for solutions like Sales Partner that can help European companies access third markets and benefit from economies of scale.